[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.reks.cz\/polopravdy-o-seo\/#Article","mainEntityOfPage":"https:\/\/www.reks.cz\/polopravdy-o-seo\/","headline":"Polopravdy o SEO","name":"Polopravdy o SEO","description":"Nejprve si ujasn\u00edme, co to SEO znamen\u00e1. Je to zkratka z anglick\u00e9ho Search Engine Optimization. V \u010de\u0161tin\u011b bychom mohli \u0159\u00edci, \u017ee jde o soubor procedur nalezitelnosti webu a jeho um\u00edst\u011bn\u00ed … ","datePublished":"2020-06-22","dateModified":"2020-06-22","author":{"@type":"Person","@id":"https:\/\/www.reks.cz\/author\/#Person","name":"","url":"https:\/\/www.reks.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"reks.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.reks.cz\/wp-content\/uploads\/Zn%C3%A1zorn%C4%9Bn%C3%AD%20SEO_2.jpg","url":"https:\/\/www.reks.cz\/wp-content\/uploads\/Zn%C3%A1zorn%C4%9Bn%C3%AD%20SEO_2.jpg","height":0,"width":0},"url":"https:\/\/www.reks.cz\/polopravdy-o-seo\/","wordCount":423,"articleBody":"   Nejprve si ujasn\u00edme, co to SEO znamen\u00e1. Je to zkratka z anglick\u00e9ho Search Engine Optimization. V \u010de\u0161tin\u011b bychom mohli \u0159\u00edci, \u017ee jde o soubor procedur nalezitelnosti webu a jeho um\u00edst\u011bn\u00ed pro vyhled\u00e1va\u010d. Ano, je to tro\u0161ku kostrbat\u00e9 vyj\u00e1d\u0159en\u00ed, ale v podstat\u011b to z\u00e1klady definuje. T\u00edm se hned dost\u00e1v\u00e1me k prvn\u00ed l\u017ei, kterou ob\u010das n\u011bkter\u00e9 \u201efirmy\u201c pou\u017e\u00edvaj\u00ed, kdy\u017e v\u00e1m k produktu nab\u00edz\u00ed SEO zdarma. Nebo jej prod\u00e1v\u00e1 samostatn\u011b. Je to t\u00fd\u017e nesmysl, jako by v\u00e1m cht\u011bl n\u011bkdo prodat n\u011bco, co ve sv\u00e9 podstat\u011b neexistuje. Dal\u0161\u00edm velk\u00fdm omylem je m\u00fdtus, \u017ee pokud budete sv\u016fj, nebo jin\u00fd web d\u011blat ve WordPressu, je ji\u017e tento pro SEO p\u0159ipraven. Nen\u00ed tomu tak, mus\u00edte pou\u017e\u00edt n\u011bkter\u00fd z plugin\u016f, nap\u0159\u00edklad Yoast SEO, nebo All in One SEO Pack. Jejich samoz\u0159ejm\u011b v\u00edce a ka\u017ed\u00fd kdo s nimi pracuje prosazuje ten, se kter\u00fdm d\u011bl\u00e1 pr\u00e1v\u011b on a na kter\u00fd je zvykl\u00fd. Nelze tedy \u0159\u00edci, \u017ee ten a ten je nejlep\u0161\u00ed a ten a ten nejhor\u0161\u00ed. Ka\u017ed\u00fd si obl\u00edb\u00ed n\u011bjak\u00fd jin\u00fd. K tomu samoz\u0159ejm\u011b mus\u00edte m\u00edt kupu dal\u0161\u00edch znalost\u00ed, plugin samotn\u00fd za v\u00e1s sice n\u011bco ud\u011bl\u00e1, ale mus\u00edte mu tak\u00e9 ob\u010das poradit. D\u00e1le se v\u0161eobecn\u011b tvrd\u00ed, \u017ee sv\u016fj web posunete v\u00fd\u0161e t\u00edm, \u017ee nas\u00e1z\u00edte v\u00edce kl\u00ed\u010dov\u00fdch slov, nebo \u017ee jsou hodnoty \u0159azeny podle PageRanku. Omyl, v obou p\u0159\u00edpadech jde zase jen a jen o jeden z mnoha dal\u0161\u00edch faktor\u016f. Odborn\u00edci se dokonce domn\u00edvaj\u00ed, \u017ee se jeho vliv postupn\u011b sni\u017euje (u PageRank) a bude to tak i nad\u00e1le pokra\u010dovat. V jak\u00e9m rozmez\u00ed k tomu dojde se v\u0161ak neshoduj\u00ed. Nu\u017ee, zde vid\u00edte jen p\u00e1r p\u0159\u00edklad\u016f chyb a omyl\u016f, kter\u00fdch se m\u016f\u017ee dopustit ka\u017ed\u00fd \u010dlov\u011bk. Nejsme stroje. Ov\u0161em lid\u00e9, kte\u0159\u00ed jsou profesion\u00e1lov\u00e9 si tohle dovolit nemohou. Zam\u011bstnanci, kte\u0159\u00ed d\u011blaj\u00ed ve firm\u011b Seolight u\u017e v\u016fbec ne. Pokud si u nich objedn\u00e1te SEO anal\u00fdzu a dal\u0161\u00ed v\u011bci kolem tohoto fenom\u00e9nu, v\u011b\u0159te, \u017ee nevnikne \u017e\u00e1dn\u00e1 pot\u00ed\u017e a v\u00e1\u0161 web se skute\u010dn\u011b bude objevovat na p\u0159edn\u00edch pozic\u00edch, a ne se kr\u010dit n\u011bkde vzadu na x t\u00e9 str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                           4.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Polopravdy o SEO","item":"https:\/\/www.reks.cz\/polopravdy-o-seo\/#breadcrumbitem"}]}]